Located just 8 kilometres from the port city of Visakhapatnam, Rushikonda Beach is known as the Jewel of the East Coast. The unspoiled beauty of the beach is its main attraction and offers a unique opportunity to relax and enjoy the golden sands and gentle ocean currents. The beach is a haven for watersports lovers and is popular among windsurfers and jet skiers. However, it is the scenic beauty of the beach that lures visitors throughout the year, who come to enjoy spending time amidst greenery, golden sands and azure waters. The day the city celebrates the festival of colours, Holi, the beach gets transformed to a hue of vibrant colours, with people splashing color and water on each other.